Funkmaster Flex Endorses Castrol Oil

Castrol Oil has gained the endorsement of New York Hot 97 DJ and Spike TV host Funkmaster Flex. Flex already hosts Ride with Funkmaster Flex and will also host a new Spike TV show Funkmaster Flex Super Series. Although AdPulp criticized Castrol's use of a "tired press release" to announce the … [Read more...]

The NY Times Discovers Ringtones

If you've followed ProHipHop's coverage of ringtones, this NY Times article will be old news. However, I hadn't heard the closing line before: "A few skeptics within the industry have asked whether ring tones are a fad, a bubble that will soon burst. But they are in the minority. Most other people … [Read more...]

Fashion: Marc Ecko, NBA Shirts

As labels such as FUBU struggle to adapt to changing tastes, Marc Ecko is about to present his new Cut and Sew line that's a bit more formal and "mature" than Ecko Unlimited. Ecko says, "It's really about growing up and letting the line grow up with the client." The NBA is putting out a line of … [Read more...]

Grammy Awards Nominations State the Obvious

Opinon is divided over whether or not the extensive Grammy Awards nominations of hip hop and RnB acts indicate the arrival of so-called urban music or an attempt by the Grammys to become relevant to current interests. Actually, it seems like a combination of both, since the Recording Academy has … [Read more...]

Children’s Fashion on the Runway

New York's Olympus Fashion Week, produced by 7th on 6th, will include a Child magazine children's fashion runway show.  The show will present a variety of labels including hip hop-related lines from Marc Ecko, Roc-A-Wear, Phat Farm Boys and Baby Phat Girlz by Kimora Lee Simmons.  Child … [Read more...]