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« Essence Mag on the Move | Main | Vibe Drops the Ball »

January 07, 2005

BlingTones and Poor Marketing Strategies

Right before Christmas, BlingTones announced what they are calling the "world's first wireless label", a phrase which garnered much attention.  Of course, they're not really a label if they're not putting out albums.  However, they are producing original, exclusive mobile content for all sorts of hip hop artists.

I'd give you their website but I've already wasted too much time trying to find it.  Typically, when a big corporation gets something going, their own website quickly rises to the top of the search engine rankings.  But somebody else has owned blingtones.com for quite a while and other results are all variations on the press release.  If I really needed to find it, I would, cause that's what I do, but sending out a press release without links and then neglecting search engine optimization is a seriously bad practice, at least for this century.



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