Castrol Oil has gained the endorsement of New York Hot 97 DJ and Spike TV host Funkmaster Flex. Flex already hosts Ride with Funkmaster Flex and will also host a new Spike TV show Funkmaster Flex Super Series.
Although AdPulp criticized Castrol’s use of a “tired press release” to announce the signing in what the Cluetrain Manifesto calls a “hollow, flat, literally inhuman voice,” I have to wonder how many humans consciously read press releases, other than journalists, bloggers and ProHipHop’s readers. Of course, many humans read press releases disguised as news articles on a regular basis without realizing it. In any case, if one reads the press release cited above, s/he will recognize that the wide range of exposure that Funkmaster Flex will offer Castrol more than makes up for the lack of a ceremony involving the popping of corks.
