Definitive Jux Teams With the Suicide Girls
The Learn to Read Contest is an interesting pairing of an an important indie label, Definitive Jux, and an alternative pin-up site, SuicideGirls, that features mostly 20 something white female "Punk Rock and Goth" models in a style popularized, to some degree, by photographer Richard Kern. That's actually a really nice fit and the prize is a combination of a signed Aesop Rock limited edition release and a Suicide Girls photobook.
My only question is how many prizes are being given out. I'm going to be embarassed if I'm publicizing a contest that doesn't offer many chances to win. I'll let you know what I found out soon, but my reason of concern is actually fairly old. I once announced a Definitive Jux promotion at Hip Hop Logic and then had to apologize for mentioning it because it was really a joke of a nonevent, for reasons I explained in the post. I was especially disappointed because Definitive Jux has put out some of my all-time favorite records and they just seemed clueless about using the Internet to promote themselves. I guess I'm one of those fans who just doesn't forget being let down by people I respect.


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