ProHipHop

Quick Takes and Stuff I Missed

I keep thinking of Will Smith as a “former rapper” when he’s actually a “rapper-turned-actor” and beatmaker, at least according to this Billboard article about his new album Lost and Found that will drop Mar. 29th on Interscope with guest artists like Snoop Dogg, Mary J. Blige, Timbaland and “longtime collaborator” DJ Jazzy Jeff.

Big Machine Design recently completed a full redesign package for the second season of MTV2′s Hip Hop’s Toughest Rhymes including the animated show opening and original graphics that will frame music videos. Official Site: Big Machine Design.

The Book Standard adds a few odd details to Random House’s suit against P. Diddy, primarily that they’re both tenants in the same building.

RockStar Games announced an April release date for Midnight Club 3: DUB Edition and all sorts of interesting promotions and cross marketing opportunities are appearing, like a promotion for the new game and for DUB magazine on a Jamie Foxx/DJ Whoo Kid mixtape.

Pitbull has been quite active beyond his successful album and performances with a character in the upcoming Scarface game, various politically oriented activities and numerous side projects including a guest appearance on the upcoming album from the Cuban hip hop group Orishas.

Pimp My Ride Inspires Creativity

The popular show Pimp My Ride already has a unique standing in the world of auto customization, even though much of their work is haphazard and superficial. But many forces are at work popularizing both auto customization and fun, colorful product design. Nevertheless, few television shows can say they’ve gotten more deeply into the psyche of folks like the boy with Rascal dreams or the developers of this highly customized shopping cart.

Of course, the downside of giving expensive mobile electronics to the homeless is that they’re going to get ripped off and the cart’s getting cut up for all those expensive accessories. The smart recipient will skip the getting ripped off part and cut to the chase.

The Real World Does Not Have to Be the End

Mohammed Bilal, most visible in a season of MTV’s The Real World, and underground rapper Josh Goldstein (no stage name given) are performing a work entitled The Color Orange.  The performance combines spoken word, hip hop and theater techniques to address issues of diversity and to "actively challenge the American notion of Black and White, Jew and Muslim, urban and suburban."  The work was based on their joint creation in 1997 of underground hip hop group Orange Flash, a name intended to evoke the flash of creativity.

And What Happened to Damon Dash?

In more Damon Dash related news, AllHipHop.com has an interview with Dash that starts out with the statement, “Dame Dash’s image is reeling.” I guess I just didn’t realize that so many people think Dash isn’t doing so well. I mean, his wide range of partnerships are probably performing unevenly but he’s also working through an adjustment period. In the interview he clarifies that he was originally developing an entity known as Roc Films that’s now Dash Films due to undetailed differences with his partners, but that’s all to the good for his future prospects.

The reality is that the ball is Dame’s to drop. To be perfectly frank, forging new business relationships outside of The Roc is going to take him a lot of interesting places. Barring weird ass backstage stuff, his involvement with The Woodsman alone will have introduced him to players that he couldn’t access through a movie like State Property. In the short term, Jay-Z might look better because he’s following a long role and roll as a leading artist. Though Jay-Z may record again, the fact that his biggest moves now are old moves should say something about the long term. But that’s very much outside speculation on my part and it will be fun to watch whatever occurs at a safe distance.