I have to thank Jossip for leading me to this feature on publicist Lizzie Grubman. I'd never heard of Ms. Grubman, despite the fact that she claims responsibility for the white middle class listening to hip hop via such triumphs as making Jay-Z a crossover success in only four days! But I have to respect her gansta cred, first ramming her SUV into a crowd of people resulting in 16 injured club goers and then making sure she did some time, rather than getting off clean.
[Note: Some people are taking the above comments at face value. Both writers to which I've linked and myself are all making fun when we present Grubman's claims about her effects on hip hop because they're obviously bullsh*t. Please don't reduce me to putting LOL after every joke! I'm best at dry humor and sarcastic asides and this blog has a lot of that sort of thing. And don't even try to act like I'd take a statement like that at face value unless you intend it as an insult!]
In any case, Grubman's accidental assault with an SUV looked like her 15 minutes of fame until MTV decided to inflict her upon us with a new surreality show, PoweR Girls. Actually, I might almost be willing to break my personal ban on watching such product because she is a publicist and she will be publicising herself while her crew also attempts to capitalize upon their moment in the limelight.
I have to say I'm getting a much clearer picture of why so many of the publicists I deal with mostly try to make themselves transparent so that I focus on who they're promoting rather than on them. And the opening of the feature on Grubman, in which she characterizes the Paris Hilton Blackberry event as a publicity stunt rings true, whether her analysis or claims to be getting calls from people who were supposedly on there is true or not, cause that's how publicists see things. Ok, maybe not all publicists but certain ones I've talked to have totally schooled me in how to look at events involving celebrities and that approach has been extremely helpful, for example, in looking at Stevie Wonder's comments about Eminem.
If any of you publicists are reading this post and care to comment on any aspect, please write me at:
prohiphop(at)netweed(dot)com
I'm especially interested in hearing publicists' comments on the Mar. 10th premier of PoweR Girls and will try to do something with them, whether or not you wish to be identified. On that note, I can only offer confidential treatment of your identity. Anyone promising anonymity is fooling you, if not themselves, because no one can ever guarantee anonymity.
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