If you set up a Google news search on the words “pimp” and “ride”, you’ll find that journalists and everyday people all over the U.S. are using the phrase “Pimp My Ride” or variations in a multitude of ways. Yet, for me, the fact that the California Job Journal’s Auto Mechanic Career Snapshot references the tv show when discussing the popularity of auto customization is one of the coolest signs of the show’s impact.

In related news, more tech gadgets for car interiors are coming and, if your 4×4 is feeling a little small, check out the International CXT.