Billboard & PaidContent Launch Digital Music Trade Blog
Billboard PostPlay is a new joint venture from Billboard and PaidContent.org directed by Rafat Ali, editor of PaidContent.org and one of the leading figures in the creation of trade blogs. The press release describes it as a "blog covering the latest news, trends, analysis and economics of the digital music industry" and, given Ali's track record with PaidContent.org and MocoNews.net, it won't be a toy.
Ali posts briefly about this new trade blog. I don't want to overstate my response, but this development might be the biggest to date in the world of music blogging. Although Weblogs, Inc. has a Digital Music trade blog, authored by Brad Hill, it often seems more oriented to the prosumer than the industry.
Hill covers the appropriate topics, but it's hard to give him industry cred when he mispells Jay-Z as Jay-Zee and describes the Grey Album as "Jay-Zee's masterpiece" rather than correctly attributing it to Danger Mouse who remixed Jay-Z's Black Album to create one of the most widely covered events in the recent history of music. And, though I understand his generally dismissive attitude regarding industry revenue forecasts by research firms, it often seems like he overlooks the useful research on which they're based as well as their impact on industry activities.
Billboard PostPlay has an XML feed and will be making an email newsletter available soon. The press release describes it as a "daily must-read site" but that's almost an understatement for people concerned with the business of digital music or the music industry more generally. In addition to providing news and analysis, PostPlay will cover industry conferences, a much needed service. Billboard's choice of PaidContent.org as a partner in this endeavor also indicates some serious savvy about entry into weblogging on their part.
[Disclaimer: Any comments I make about Weblogs Inc. are colored by the fact that I've applied three times proposing hip hop or dance related blogs (dance is one of my primary areas of expertise) without getting the courtesy of even a form email turning me down. Yes, I'm oversensitive, but there you have it.]


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