Advertising: Pepsi & DJs, Reebok & 50 Cent

Pepsi and niche marketing agency RPM have announced a campaign in which club and radio djs will promote Pepsi. The three-month summer campaign sounds really smart and is "expected to include New York's DJ Enuff and L.A.'s Eric Cubiche. They will serve as 'soda ambassadors,' touting the soda via … [Read more...]