Marketing: Rbk Boycott?, Pimp Juice Auto Sale, Big Mac, Pimp My Ride Sponsor, UA Marketing's Bernard Smith

A boycott has been proposed in reaction to the controversial Rbk ad with 50 Cent currently running in England.

Two Pimp Juice promotional vehicles are for sale at Ebay Motors to raise funds for Nelly's Jes Us 4 Jackie Fund (while continuing the promotion of Pimp Juice with owners providing free maintenance and driving hours). You've got about a week to bid on a PT Cruiser or a Jeep Wrangler.

The Big Mac is all about hip hop so the House of Blues and McDonald's are running an Are You Mac Enough? campaign with concerts by Fabulous and Ozomatli.

Game publisher THQ has signed on as a sponsor for both US and UK versions of Pimp My Ride.

SOHH profiles Bernard Smith head of UA Marketing.