Toyota’s ongoing campaign to associate Scion with hip hop, including their support for the daKAH Hip Hop Orchestra and the creation of the Scion A/V label, continues its alt/indie focus with The Oakland Faders, who won the Scion Free Up Your Mix Contest, and a series of shows with the Rock Steady Crew. Hector Gonzalez reflects on the implications of Scion’s marketing efforts for underground hip hop in the context of San Jose.
Official site: Scion
