I wish I had more time to dig into the action at Reebok, but I’m really impressed by the choice of Miri Ben-Ari as the latest artist in the I Am What I Am campaign. What’s most interesting is their sponsorship of a music video with Ben-Ari and Styles P which will feature Reebok wear. Here’s where I would insert some links to articles about the fact that advertisers are having to become part of the entertainment rather than a break in the flow. It’s happening across the board and will continue until total immersion is achieved.

The prospects both fascinate and frighten me and will continue to engage media concern and interest.

Getting things solid in the UK, Reebok has also signed Mike Skinner aka The Streets to join the I Am What I Am campaign. Though Skinner’s done well in the U.S., he’s a much bigger figure in the U.K. so it’s a bigger deal than those on this side of the pond will recognize.

In less happy news for Reebok, a whole crew of people have been getting charged with insider trading in relationship to the recently announced merger with Adidas. So far I haven’t seen any links back to where they got the information, just a trader and some contacts. That suggests there’s more to come and the lack of news this week is temporary.