Although I want to come back and look at some money angles related to the rebuilding of New Orleans, there’s an article from MarketingSherpa.com that I want to mention because it’s only freely viewable through October 6th, after which it goes behind a paid barrier.

Guerilla Marketing to Aid Katrina Victims looks at how a group of marketers who decided to help survivors of the Katrina disaster find housing marketed their website KatrinaHousing.org using a variety of techniques including reaching out to bloggers and starting a blog.

I’m also going to be running an ad soon for Architecture for Humanity, a group that mobilizes architects to design low cost housing and other structures and then seeks to get them built. In addition to helping survivors of Katrina, they continue to help with recovery from the South Asian tsunami that occurred in December (remember that?). Recently a project by an architect/member won an award for a design for a South African youth center that will also emphasize health outreach and A.I.D.S. education. Construction should begin later this year.