Snoop Dogg’s brother Bing Worthington has come up with another merchandising concept to build on the Snoop Dogg brand. Having already developed Snoop Skateboards, Bing is now pushing footlong hot dogs called Snoop Doggs.
It’s tempting to look at Bing’s efforts as a simple process of slapping the Snoop brand on as wide a range of products as possible, but the choices are actually stronger than that. Bing is said to have come up with the skateboard idea after “hearing Snoop tracks played repeatedly at last year’s X Games.” He said:
“I knew there had to be a skateboarding market for Snoop . . . But when you ride the board we want you to feel the Snoop in it, so we’re gonna have spinners on there.”
While the hot dog is more a play on Snoop’s name, there’s something about it that works and Bing says that “everyone I’ve said it to has laughed”, though I think he means laughing with rather than laughing at. I know I chuckled as soon as I heard about it.
Bing is also developing non-Snoop ideas, such as “hip-hop trading cards, model replicas of pimped-out celebrity rides, and his newest as of yesterday: a much-needed player’s club in downtown Boston”, as well as working on his own music.
