AdRants author Steve Hall layers his misperceptions on an ad campaign in Iowa encouraging teen abstinence from premarital sex with a Wait for the Bling (i.e. wedding ring) billboard. By stating that the billboard creators are trying to “latch on to what they perceive to be big city speak”, Hall reveals his lack of understanding of the pervasive nature of mass media and the widespread use of such terminology.

Read some local papers, son, they’re all online now! Not only has the term bling been everywhere for a long time, pimping that ride has also become a phrase used by local writers across the country to describe all sorts of non-rap, non-auto phenomenon. Hey, maybe they’ve got cable in Iowa now!