AdRants author Steve Hall layers his misperceptions on an ad campaign in Iowa encouraging teen abstinence from premarital sex with a Wait for the Bling (i.e. wedding ring) billboard. By stating that the billboard creators are trying to “latch on to what they perceive to be big city speak”, Hall reveals his lack of understanding of the pervasive nature of mass media and the widespread use of such terminology.
Read some local papers, son, they’re all online now! Not only has the term bling been everywhere for a long time, pimping that ride has also become a phrase used by local writers across the country to describe all sorts of non-rap, non-auto phenomenon. Hey, maybe they’ve got cable in Iowa now!

Other News Worth Noting
The Best Ever Name For A Blog? ProHipHop Slaps Steve Hall Visual Patterns Make Engaging News CII: Voici Le News iPod Shuffle Voted Top Chav Gadget Of 2005! L’interview Trendy de Piers Fawkes Twenty-Somethings Are A New Generation Of Wine Enthusiasts B…