Daddy Yankee's Reebok Deal, Upcoming CD/DVD Release

Today Reebok announced a big deal with Daddy Yankee described as a "multi-year partnership that includes a signature collection of athletic footwear, apparel and accessories called DY" that will launch in 2006.

Daddy Yankee will also be part of the "I Am What I Am" campaign:
In addition to having a signature collection, Daddy Yankee will be featured in the brand's "I Am What I Am" global advertising campaign. Created by New York advertising agency mcgarrybowen, the "I Am What I Am" campaign celebrates contemporary heroes of today's global youth including music icons, athletes and entertainers. Daddy Yankee is the newest member to join Reebok's "I Am What I Am" family which includes Christina Ricci, Donovan McNabb, Allen Iverson, Jay-Z, Yao Ming, 50 Cent, Stevie Williams, and many more. The multi-faceted campaign links the entire brand's marketing and advertising efforts under the "I Am What I Am" umbrella, and is supported by the company's largest advertising spend in nearly a decade.

Daddy Yankee will release Barrio Fino En Directo next week, a combined CD/DVD with live versions of hits from Barrio Fino plus some new tracks as well as concert footage.

Available from Amazon:
Daddy Yankee - Barrio Fino
Barrio Fino En Directo - Drops December 13th