Chuck D, one of hip hop’s most special figures, is launching Chuck D Mobile with a special announcement at the upcoming Billboard MECCA 2006 on April 4th in Las Vegas where he will also take part in the "Q&A keynote series". As the press release describes it:
During this one-on-one fireside chat, Chuck D will discuss his vision of where wireless fits into the broader digital content landscape and what the wireless industry can do to entrench itself deeper into the entertainment industry mindset.
More important than his personal appearance is the news that:
Chuck will announce the launch of Chuck D Mobile, a global mobile distribution company, at Billboard MECCA 2006. He currently is also overseeing his hip hop web portal, www.rapstation.com, working on a second book, a pair of albums, and recently opened his own SlamJamz Record label, which will release a dozen albums this year.
Not everyone knows that Chuck D was early on the Internet and now has a solid web presence and base for business at Public Enemy, Rapstation and SLAMjamz. I’m not fully up on his history with mobile but last fall’s release of New Whirl Odor by Public Enemy showed that he’s deeply into mobile now.
I think it would be great fun to hear him speak at MECCA. I attended their conference in San Francisco last year where I decided that hard core coverage of corporate activity was not going to be a major focus of ProHipHop anytime soon, unless I bring on another writer! It’s just too boring and I have a high tolerance for what many would consider boring business news details. But the interesting thing was that the only music genre discussed at MECCA with any regularity was hip hop and the only genre specific speakers at the conference were all connected to hip hop. So Chuck D will fit right in.
Maybe they’ll even play some hip hop before his event rather than the relentless diet of rock at last year’s conference. That’s right, it was hip hop on the panels, rock on the speakers.
Billboard MECCA 2006 is a one day event that precedes and is part of CTIA WIRELESS 2006, a major wireless industry gathering. I think last year was the first year for MECCA, which I attended in San Francisco, and I think it was a really smart move on Billboard’s part to make that happen.

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