I’ve been reading Bruce Judson’s Go It Alone! that focuses on single operators building businesses that leverage web services and other forms of outsourcing in order to focus on what they do best. Though it’s not as general a book as some of the blurbs lead one to believe, there are good business basics within the text, including a nice discussion of identifying one’s core competence.

I bought the book a day or so before leaving San Francisco and am enjoying working my way through it in bits and pieces. However, it’s now available for free online in an ad supported version. I don’t regret buying it because it was what I needed at the time and it had just come out in paperback but now you have an even cheaper option.