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Hip-Hop, Inc.: Success Strategies of the Rap Moguls

A new hip hop business book was released last week by Thunder’s Mouth Press called Hip-Hop, Inc.: Success Strategies of the Rap Moguls by Dr. Richard Oliver and Tim Leffel.


hip hop inc book

Book review from Booklist at Amazon:

This homage to street entrepreneurship focuses on accumulating bling,
stock options, marketing, and the amassing of personal fortunes via
heady business dealings rather than musical breakthroughs. Perhaps
that’s how the overculture finally comes to grips with rap’s meteoric
rise to the top of the charts.

Oliver and Leffel more-or-less
chronologically recap how the rap business evolved, and they tell the
success stories of the likes of he who was once known as Sean Combs and
multimillionaire Russell Simmons. Their disquisition on the arc of
Percy "Master P" Miller’s under-the-radar success story is perhaps
particularly enlightening for budding Horatio Algers of urban music. . . Engrossing and vital in a be-all-you-can-be sense, this is
a unique take on a huge sector of the pop-music industry.

Official site: Hip-Hop, Inc.

Available from Amazon:
Hip-Hop, Inc.: Success Strategies of the Rap Moguls

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