Snoop Dogg says his love for the universe extends beyond humans to animals and it wouldn’t be right for him not to show pets some love.  Of course, given his name, Snoop Dogg’s starting out with products for dogs from toys to leashes to treats.

Actually, it’s unclear based on the press release whether or not they have any plans for other pets.

JAKKS Pacific is creating the line which will appear later this year in major retail outlets and pet stores.  The company also hopes to get the "urban and edgy" line into music and novelty outlets, suggesting that, come Christmas, Sparky will have his/her choice of a fetching PIMP, b*tch or HOE embroidered sweater plus a padded grill, if you haven’t trained the darn thing not to chew the furniture.

Currently no plans have been announced for a "Pimp Slapping IS Obedience Training" educational dvd series.

Official site: JAKKS Pacific

Update: Long or Short Capital has an interesting take on Snoop Dogg’s activities:
Like a company that has expanded outside its core business, Snoop Dogg
has overextended himself. He has peaked and is ripe to be shorted.

The post also relates to my discussion of the many names of E-40.