Robert from Thug Life Army says that the NBA Only Looks at Hip-Hop for Revenue.  Thinking that this stance was partially correct but a bit oversimplified, I considered the fact that Mark Cuban says the NBA needs music for the energy during live games, without specifying genres.  But, then, the obvious hit me.  In a live performance oriented event, Energy = Money.

Or, as Last-of-G’s commented at Robert’s blog:
thats why they played Eminem’s Lose Yourself . . . before the start of the game when announcing the starting line-ups.
David Stern get a clue.
U need Hip-Hop