Karrine Superhead Steffans is starring in an adult DVD from Vivid entitled Superhead. Note that the press release title has transformed the supergroupie into a "Hip-Hop Star" (insert "guess you are what you eat" joke here).
Smirnoff is exploring the use of hip hop and community with its series of Smirnoff Movement Studios. I should get their response to scientific pr regarding alcohol marketing and hip hop.
The Adidas Group’s purchase of Reebok pays off with an 11 year deal with the NBA.
Interscope Records and Hasbro have agreed to produce a line of Pussycat Dolls’ fashion dolls.
LL Cool J and Rodale Books join forces to create LL Cool J’s Platinum Body.
Funkmaster Flex, who formally had an endorsement deal with BF Goodrich, now has a year-long deal with Cooper Tires that will include a variety of promotional activities.
This Superhead vid is the same hardcore scene that has been floating around the web.
I haven’t seen that but the whole thing has a kind of been there, done that feeling.
I really doubt I’ll be buying those scantily clad dolls for my twin daughters’ enjoyment…