ProHipHop Relaunches Focused on Hip Hop Marketing

Hip Hop Trade Blog ProHipHop Now Covers the Marketing of Hip Hop and the Use of Hip Hop in Marketing

April 19, Raleigh, NC - ProHipHop relaunches this week at prohiphop.com with a focus on hip hop marketing from the marketing of hip hop to the use of hip hop in marketing.

As a trade blog, ProHipHop offers news, analysis and special features related to hip hop marketing.  In addition, popular features developed for ProHipHop during its hip hop business days will continue, such as weekly updates of new Hip Hop Album releases and the MySpace featured artist series.

"Focusing on marketing allows ProHipHop to examine hip hop's impact in business and in culture.  Hip hop has provided new forms of marketing, such as street teams and mixtapes, and is a musical and cultural force on which marketers are eager to draw," states Clyde Smith, author of ProHipHop.

ProHipHop welcomes tips, photos and responses related to ad campaigns involving hip hop.  Marketing professionals open to being interviewed by email regarding particular hip hop ad campaigns are also invited to contact:
clyde(at)prohiphop(dot)com

The relaunch of ProHipHop follows the move by Hip Hop Press, the free hip hop press release posting service, to its own domain at hiphoppress.com.  Hip Hop Press was originally created in order to provide a reference source for ProHipHop posts and has grown into a useful and popular service in its own right.

Submit press releases and related promotional material to:
hiphoppress(at)netweed(dot)com

ProHipHop is written by Clyde Smith, PhD and was launched in November, 2004 in San Francisco.  Hip Hop Press followed in April, 2005 and was originally hosted at netweed.com.  Clyde Smith and all related digital projects relocated to Raleigh, NC in January, 2006.

ProHipHop - http://www.prohiphop.com
ProHipHop@MySpace - http://www.myspace.com/hiphopbiz
Hip Hop Press - http://www.hiphoppress.com

Contact:
Clyde Smith
clyde(at)prohiphop(dot)com
919-424-1208

Comments

[Slav]

Nicely written press release. I guess all change is good, but I sort of liked the old format ... it'll be missed.

[Clyde Smith]

Thanks for the kind words. I kind of miss the old version myself, just couldn't quite make it work on my end and it seemed to have plateaued at a certain level.

I was always having to ignore interesting stories and leave sectors out that deserved more attention. I probably could have found some kind of balance with a focus on top stories but it never felt comfortable.

I think the new focus has a lot of potential and I'm looking forward to finding my stride over the next couple of weeks. So we'll see!