A Boston Herald article on in-store events in Boston doesn’t shed any new ground * but makes the point that, "for rappers, the in-store is a fan-friendly medium between street corners and nightclubs." As one retailer put it, "We do it for the 18-and-under crowd, the people who don’t like clubs and the people who just don’t want to pay to get into clubs."

Though I tend to think about the artists when looking at in-stores, they’re potentially a great way to promote your store and make it part of the community. Activities at Massive Records in Cambridge and UndergroundHipHop.com in the Back Bay were considered for the article.

[* "shed any new ground" WTF!?! Who wrote that?!?]]