Sprite/MSN Exposure Launches To Reach Hip Young'uns

Sprite and MSN have linked up to create Exposure with the help of various marketing entities.  Actually the header bar says "Sprite Exposure" and the page says "msn exposure", whatever.

Here's how AdRants describes it:
It's a site the agency created to highlight work from three different groups of kids: graf artists, a basketball team and a band. Each person is making a video (or it's being made for them) about who they are, what they do, what they stand for, how they think. The video are then edited and placed on the site. We're told new content will be added to the site over the next six weeks. It's sort of a cross between reality TV, documentary-style video and a blog of sorts. Each person has an MSN Spaces blog as well.

AdRants also describes it as "an interesting way to draw people into MSN Spaces".

I guess this is one of those Web 2.0, build the community, catch their interest, start a dialogue, involve your viewers in order to build a brand and/or sell some stuff campaigns.

Though it comes across as one of those let's pretend we're presenting user generated content but edit and tweak it so it looks professional approaches, one of the graffiti artists states in his intro video that it was out of their hands and he's not used to that (I think he meant the site but he might have meant the art show they were discussing).  So it sounds like they may be covering all the bases on this one.

It will be interesting to see how it works out since the site seems to bring a lot of savvy marketing knowledge to the increasingly difficult task of reaching young folks.

I'll check back because the site says they'll be adding "Urban Artists", you know, young city slickers of color, i.e. "B Ballers" and "Musicians".

Comments

[Zilla]

Ladies and gentlemen, the first attempt to swipe MySpace kids and "urban" peeps. This will fail.

[Ghost]

It's actually kind of cool. The kids are doing their own thing - why hate?

[Clyde Smith]

Actually, I kind of like it myself. Whatever it does for MSN Spaces, it's an interesting way for the young folks profiled to see what getting exposure is like, just like the site promises.