Droga5 Wins Award For Marc Ecko/Air Force One Tagging Video

In all the excitement regarding Marc Ecko's Air Force One tagging video promo, I never heard it was anything other than Marc Ecko putting some money into a nutty idea that blew up.  David Kiley writes that they shared the "top cyber marketing award at the Cannes Lions International Advertising Festival" with that Helga chick Crispin Porter + Bogusky spawned.

'boards has more on the Droga5 story.

Glad to see Droga5 getting that credit.  I had mixed feelings about the campaign but could not deny its effectiveness for putting Ecko in the news.  I have no idea what it did for sales of Getting Up: Contents Under Pressure and I'm not sure how you could decide given the wide range of activities Ecko had going for his game.  But, hey, it won an award and that's what matters!

I'll admit I never checked out any of Helga's online presence that includes both the test drive site Kiley mentions that shared the award and a MySpace page.  She's just not my type.

You can check ProHipHop's Getting Up: Contents Under Pressure coverage in the M. Ecko category.

Here's the ad that I think introduced Helga to the world.  As I mentioned at Altered Television, I love this ad for a variety of reasons but feel it's relationship to hip hop is tangential at best.