I can’t believe I missed announcements of earlier AllHipHop Weeks cause AllHipHop Week 2006 is a great concept.
AllHipHop Week 2006 will unite thousands of celebrities, music executives, entertainers, national media and loyal Hip-Hop enthusiasts to celebrate the growing influence of the Hip-Hop industry in American culture.
Sponsors and Partners:
Pepsi and Verizon, and in association with VIBE Magazine and HOT 97-WQHT-FM, New York; reigning over New York City August 5 through 11.
In these fast paced times, they have every right to claim tradition by their third year:
Following tradition, the 3rd Annual AllHipHop Week kicks off with an annual favorite, the classic AllHipHop BBQ, which is sponsored by G-Unit.
A G-Unit sponsored barbecue? It’s not like I’d go but that’s hard to argue with. And I do love barbecue.
This year the BBQ is combined with a massive Gaming Tournament offering cash prizes up to $10,000! Expect AllHipHop’s signature events including the Breeding Ground™, giving top artists an opportunity to showcase their skills to an audience of major Hip-Hop media, executives and A&Rs; and the Social Lounge™, a Hip-Hop meeting of the minds as various artists, executives, politicians and intellectuals from the Hip-Hop community have a roundtable discussion about current events and issues. This year’s AllHipHop Week offers events for all lovers of the culture including the "Urban Visualizations Art Show: Hip-Hop As Life, a Salute to Gordon Parks," AllHipHop’s Battle Royale emcee battle, and the urban chic "House of AllHipHop" Celebrity Fashion Show. The week culminates with a grand finale performance, in association with media partners VIBE Magazine and Hot 97-WQHT-FM, New York.
From barbecue to Gordon Parks. Cot damn!
On A Barbecue Related Note:
I realize they may just be grilling stuff but now they’ve got me thinking about beef brisket [no pun intended]. I know a place in NC run by transplanted Texans where you can get legitimate beef brisket, though they shut down their operation that was just three blocks from my present abode.
Beef brisket rules. Go ask Balance if you ain’t heard!
But mostly it’s a pork thing around here. Not that I mind. Sorry Adisa!
And you know we got the hush puppies that can’t be beat. My brother in Connecticut says they don’t even know what they are up there! Talk about impoverished.
In any case, these guys just worked me over with this announcement. Now that’s good marketing!
By the way, I probably shouldn’t say this about Mr. Banjoko, but he’s jealous of both me and Balance cause we’ve had beef brisket and he hasn’t. Why else would he look so pissed in all his photos? The man’s barbecue deficient!
What’s The Point?:
So I’m trying to make a point here about engaging your target audience.
In my case, the barbecue theme caused me to riff because I have a deep relationship to barbecue. But, obviously, this is a serious multilayered promotional event that I expect to be reading about on a blog or two from New York before long. Cause it can’t just be about making folks like me envious of missing the party, whether you categorize that envy as part of the plan, an added bonus or an unexpected result.
For the best barbecue come to Wilsons in Fairfield Ct- hush puppies and all.
Collard greeens- Home Macaroni and cheese
a long list of soul food. They may fed ex orders to you.
I’ll pass that along to my brother in Hartford!