KRS-One Sells His Bobbleheaded Soul To Chrysler

Though no one at ProHipHop would attempt to explain the obviously illusory discrepancy between the claims of KRS-One, aka The Teacha, that "when you sell your lyrics, you're selling your soul, literally" and the use of the song Steady Bounce in a series of bobbleheaded Jeep Compass commercials that air beginning July 31st, we're assuming that he did not mean lyrical fragments and, since he didn't mention related beats or samples, he's probably home free on this one.

If not, I'm sure he will soon be releasing a statement regarding the cheap trick played by the Chrysler Group who have created the wickedly false appearance of KRS-One selling his soul . . .

again,

and again,

and again,

and, yet again.

Unless, of course, it's possible that he no longer has a soul to sell.

Check the press release for extensive details of Chrysler's Jeep Compass steadily bouncing bobbleheads campaign.

Note:
I like this campaign ok, particularly the first of the four Jeep Compass commercials shown above with its rapidly ejected bobbleheads and what appears to be a bobblehead McDonald's employee.  But I'd like it a lot better if they had a KRS-One bobblehead hanging from the rear view mirror.

Comments

[JoMaboo]

KRS-One doesn't own the rights to his songs. His record company has the right to play the song for any commercial they please. He has no say in the matter. He didn't appear in the commercial like, say, slum village (to the best of my knowledge) so wats the damn problem?

Unless KRS-One is actually in these commercials then please correct me.

[Clyde Smith]

I never said he appeared in the Chrysler ads. I'm just pointing out the obvious and having a bit of fun in the process. KRS-One's brand is so strong that I certainly could never impact it in a negative manner.

So where's the harm?

I just wish I could have found his Nike commercial on YouTube.

[dennis vanamburgh]

The sample is actually not even KRS lyrics, its just a loop he made on a DJ instrumental album. The sped up vocals are by a rapper Nine from a song called 'Whatcha Want?'.

Regardless seeing the words 'KRS One' scroll across the shiny car display during a prime time TV spot was pretty impressive, like a subtle homage to the impact of a true hiphop legend.