Cheskin, an "innovation consulting firm", recently released a video research report entitled Nuestro Futuro: Hispanic Teens in Their Own Words.
From the press release:
An unprecedented video profile of U.S. Hispanic teen lifestyles, attitudes and behaviors. Produced from over 30 hours of in-depth at-home interviews with more than 30 Hispanic teens across the US, ages 13 to 19, the profile illuminates key issues in the words of teens themselves. Hearing and seeing them in their homes through the lenses of Snippies video journalists provides an emotive and realistic context for understanding.
From Chris (pictured above), a 17 year old from New York City:
I cannot live without music. It’s such a big part of my culture.
Latinos, we need our music, we need a daily fix of our music, it’s like
our life drug. I couldn’t go a day without listening to my iPod. I even
bought a cell phone that has iTunes on it. I have to have some rhythm in
my life.
From William, a 19 year old from Chicago:
My personal style is mine. I don’t know how to explain it … I’m a fresh Latin Hip Hop style … It’s my unique and own style. I try to take samples from other styles, but I don’t just straight copy. I take bits and pieces here and there and just make it my own.
Jessica, a 17 year old from New York.
Three major themes of the report:
* There are multiple levels of complexity in how Hispanic teens
identify themselves. While Hispanic traditions provide grounding,
this segment maintains a multicultural, broad worldview and embraces
diversity. Family orientation is important, but so is establishing
their unique individuality.
* They have influence within their own families as role models and
navigators, and as cultural ambassadors with their friends. They are
proud of the growing influence of Hispanic culture in the U.S.
* They are optimistic. While achievement oriented, they also seek life
balance and opportunities for altruism. Education is important to
them, and they recognize the advantages of their own bilingualism.
For more information on the 3-DVD $5,850.00 set including a video sample see:
Nuestro Futuro: Hispanic Teens in Their Own Words
