I want to follow up on my previous Starbury One post with a few quick notes starting with the press release.
Though the focus has been on the shoes, the Starbury Collection includes almost fifty "items for men and boys, including jackets, jeans, hoodies, tshirts, athletic tops and shorts, lifestyle and performance sneakers, work boots, hats and other accessories" with most items priced at $10 or less.
But it’s the shoes that have caught everyone’s attention. Stephon Marbury’s claim that he will wear Starbury One’s in the upcoming NBA season remains one of the biggest marketing angles that will make a crucial difference in the longevity of the collection.
Speaking of marketing, Erin Patton who’s heading up the Starbury One marketing campaign for The Mastermind Group was "director of the Jordan Brand at Nike for five years".
In addition, "Marbury’s marketing representatives, Jordan Bazant and Peter Raskin of The Agency Management, and urban marketing agency The Run Group" were involved with developing the collection.
I haven’t seen much on initial sales of the Starbury One but Lang Whitaker, who attended a launch party at Manhattan Mall, also passed along reports of first day sales action including this:
I just got word that when the Steve and Barry’s store in Manhattan Mall opened this morning, there were about 500 people in line outside the store. The people came charging in when the doors opened, and the store completely sold out of Steph’s shoes. Really. They were bringing in shoes from the back, people kept coming in to get their kicks, and even the actual Steve and Barry were having to work the registers to help get people through there.
Via adfreak.
I can’t help but wonder who passed along that glowing report.
In any case, I missed out on all the release day excitement because there are no Steve & Barry’s in my neck of the woods. That’s a big limit on what the Starbury Collection can do but, then again, it seems like a proposition in which both Stephon Marbury and Steve & Barry’s are building together.
Official site: Starbury.com
What a fantastic idea! You could be ripping people off, but you are truly a hero to many who fall prey to fashion and cannot afford to. Thanks for being such an honest man.
its very noble of you to market this product and put your signature to it,and wearing it to games says a lot about your interest in young people and parents,thank you,please can you bring the starbury to the uk.