Text 100 Tech PR Firm Opens Office In Second Life

Text 100 Meeting in Amphitheater

For those of you interested in marketing in online worlds, Sam Whitmore has a pretty open discussion with CEO Aedhmar Hynes about Text 100's efforts to set up shop in Second Life by being and working there on a regular basis.  Since Text 100, a "global tech PR agency", has many offices worldwide, they are organizing meetings at their Second Life office.

What's nice about this discussion is that it reveals an executive being open about her own learning rather than claiming to understand all this already because she "gets it".

Text 100 Top Level Interior

Text 100 has more information available.

I don't think I've mentioned this before but Federated Media also has a "virtual ad-sales office" in Second Life that they opened a few months back.

Official site: Second Life

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