Skateboards & Hip Hop: Lupe Fiasco, Pharrell Williams, RBK DGK
Lupe Fiasco - Kick Push
Did you know?
Lupe Fiasco's Kick Push was originally "intended as a promotional song on a DVD for a Chicago-area skateboard shop"!
Well, that's what happens when skateboarding and hip hop "collide":
[Pharrell} Williams cites his co-sponsorship with Reebok of the Ice Cream Skate Team as proof that he wants to hybridize the cultures, to show black kids that there are alternatives to the gangsta lifestyle...
"I'm trying to open the door so other people can come through and help spread the culture — to offer kids in those areas an alternative. You can do a trick on a skateboard and be cool and earn money.
"The chicks will love you — just like you're selling dope."
Speaking of skateboards and hip hop and selling dope, have you checked out the RBK DGK 2006 website? Who needs famous rappers when you can get cheaper skaters and just add a beat?
Actually, I think the RBK DGK campaign is kind of cool.
You can also check out the DGK Skateboards site.
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