Billboard and Vocus’s PRWeb press release service, are partnering on a new music and entertainment press release distribution service called Billboard Publicity Wire:

Billboard Publicity Wire will use Vocus’ specialized team of PRWeb editors and proprietary SEO tools to help ensure that its customers’ news receives maximum exposure. Press releases will be indexed by major search engines and published on myriad news and entertainment sites including Yahoo! News, Billboard.biz, eMediaWire and PRWeb…The service will also produce and distribute podcasts that can be attached to press releases with photos and electronic media kits.

Billboard Publicity Wire launches October 24th.