Diddy In Portrait Of Sean Combs, The New Burger King, Press Play

Promo For A Portrait Of Sean Combs on BET

Diddy will appear in A Portrait of Sean Combs on BET later this month.

In more substantial news, Diddy and Burger King are getting into bed together for a number of years (that's a long time) with a relationship that includes support for DiddyTV on YouTube.  In the press release and the DiddyTV announcement below it's made to seem almost as if they're launching the channel together though Diddy's been doing this for a while already.

What is quite interesting about the deal is that Diddy just started his own channel on YouTube and has now gotten a major corporate sponsor.  Wonder what YouTube gets out of this besides traffic?

But, wait, there's more!

Diddy Announces Burger King Relationship On DiddyTV

From the press release:

In his new role with the worldwide fast food restaurant company, Diddy -- Bad Boy Records founder, CEO and recording artist -- will help beef up Burger King Corporation's profile in the music and entertainment industry, consulting on relevant entertainment and marketing talent, as he himself is set to star in an upcoming BURGER KING ad campaign...

Burger King Corporation is also an official sponsor of Diddy's fall 2006 cross-country CD tour [for Press Play]. BURGER KING will be represented at all local market events, including consumer listening parties and special appearances by Diddy at high schools in select cities. The promotional tour will wrap up on Oct. 16 with Diddy's return to his home base of New York City.

Diddy Promotes Upcoming Release Press Play On DiddyTV

Update:
YouTube star LisaNova parodies Diddy's BK announcement on DiddyTV:

LisaNova Does P. Diddy