Jay-Z Copromotes With Budweiser

Earlier Bud Select Commercial w/Music by Chemical Brothers & Q-Tip

Jay-Z is taking on the unique role of "co-brand director for Budweiser Select", a role in which he will "provide his unique spin" in "Budweiser Select planning sessions".

The deal includes promotion for Jay-Z's upcoming release Kingdom Come:

This new relationship kicked off with a TV ad that aired during Monday Night Football on ESPN. The ad is also scheduled to run during the National League Championship Series on FOX...

The first 60-second spot captures the essence of JAY-Z's latest single by incorporating scenes from his video recently shot in Monte Carlo and Nice, France. Set to the track of his new song "Show Me What You Got," the spot features JAY-Z, Dale Earnhardt Jr., NASCAR's most popular driver, and Danica Patrick, open wheel racing's most famous woman driver. The closing graphic reads, "JAY-Z is back, coming Nov. 21," in reference to the date JAY-Z will release his new CD.

The 30-second spot focuses on the energy of a VIP house party high atop the cliffs of Monaco. St. Louis-based ad agency Cannonball, collaborated with JAY-Z and the Budweiser Select brand team on the ads.

This just goes to show that Jay-Z really is a man of the people because who else in their right mind with lots of money would actually consider drinking Budweiser Select to be a viable option?