The power of Jay-Z is undeniable.  I even got excited for a minute at the news that he’s offering his new album with the Nets’ Premiere Week Ticket Package and that he’ll be signing 100 of them to be distributed at random to package purchasers.

And then I remembered that the album, Kingdom Come, will be readily available and the tickets are for three of the worst games of the season.

Still, a nice promotion with great timing for both the album and the start of the NBA season.  And distributing the signed copies randomly is so much smarter than giving them to the first 100 buyers.