Common in Gap’s "Peace Love Gap" Commercial
Related Coverage
Common’s Peace Love Gap Commercial Inspires Question:
"Who is Dave Champipple?"
Common makes things clear:
Common On Gap Ad Lyrics, Dave Champipple, Seeing Peace In The Hood
Hip Hop Marketing and Business News
Common in Gap’s "Peace Love Gap" Commercial
Related Coverage
Common’s Peace Love Gap Commercial Inspires Question:
"Who is Dave Champipple?"
Common makes things clear:
Common On Gap Ad Lyrics, Dave Champipple, Seeing Peace In The Hood

Jay-Z’s clothing line, Rocawear, pulled off its “Occupy All Streets” t-shirts last Saturday allegedly after the rap artist received a barrage of backlash. It was reported that the revenue of the $22 statement tee will not go to the Occupy Wall Street movement, causing an adverse reaction from … Continue Reading



Well, I like the jingle. Im not gonna deny that it was stuck in my head for about 24 hours and as much as I would have loved it been honest and pure its pretty obvious that it is just another commercial. A commercial that Gap will make millions off of and the Common wont do so bad either. I think what every one is forgeting is that Gap even though they ae sucking money out of every one from this commercial, they still sent out a positive message. Isn’t this better than all the other commercials with rap artists grinding some chic at a club?
I don’t know about all this positivity stuff. I just think if Common had dropped some lines like, “all the ho’s in hoodies” or “what’s prettier than a bitch in a hood”, he’d show the world that he’s keeping it real!
And isn’t that hoodie a size or two too small for him?
*snicker*
The Gap is doing horribly financially and I serious doubt this commercial will help. I don’t think anything will help that company except the total destruction of H&M.
Common says Dave Champimple cause he can’t find anything else that rhymes wit Kisses under the missle
Understand?
Common sucks ass. His rhymes aren’t nearly as clever as he thinks they are.
peace, love and sweatshops.
i thought common was keeping it real and staying positive. makes me sad to see he’ll bend for the green just like everybody else.
if he was really all about love in the hood, he wouldn’t cheapen it by helping out the modern day slave trade.
yay for child labor.
common makin money, i need money
so what common’s makin money i was skeptical bout common sellin his soul to gap, but who cares commons a good M.C. he has’nt changed his flow (well maybe alittle) “… where a man’s deteremined by how much a man makes..” – Common
(i cant remember if thats the light or the sixth sense)
It’s TV. It’s a fucking commercial. Common represents Hip Hop the way Hip Hop is suppose to be represented. It’s so refreshing to hear something different in Hip Hop besides the same old tired rhyming about GUNS, DRUGS, RIMS, Bitches, hoes and killing BS crap that’s out there now. Old school Hip Hop is way better than BS played today. PERIOD!
Common is a decent rapper.
Its a shame he’s whored himself out this way.
I agree, Muscle Ballz! Its so great that Common stopped rapping about things like Guns and bitches and instead started rapping for a corporation that violates child labor laws! Thats really old-school.
Here’s a summary of everybody else’s 98 cents:
Common is a better than average emcee, but not quite as clever as a lot of people think. He raps with positivity in the way Stetsasonic blazed a trail for about a quarter of a century ago and is bringing socially conscious hip hop instead of guns and rims to a national audience. So that’s cool. Well, not quite- nothing in that rhyme is about social anything, it’s a fresh beat selling a wack product- but it’s not as bad as Mike Jones being the cultural ambassador of Houston. That kinda puts the struggle in perspective.
For those saying he’s just a man makin money, and “no one asked you to hawk hoodies for Gap, so don’t fault him for makin some paper…” Yeah, well I’d like to hear what Common Sense would say to Common now. Did he do this commercial so he could roll in a Bentley? Ha, I hope he gets an iced out chain with the Peace, Love, Gap logo on it. That would say it all. The man has lost his way, I hope he finds it again. It’s bad enough with the minstrel show that the KaySlayJazzyPha collective submits to, but now intelligent hip hop is for sale too. I used to love her, I used to love her.
For those saying the Gap is an immoral sweatshop company, you might be thinking of Nike. The Gap was the first major North American retailer to allow independent monitoring of working conditions in its factories. Gap is also part of the Product Red initiative, which is at least admirable.
By the way, that stuff about the Gap was supposed to be bullshit.
He is talking about the hood because he’s selling hoodies. It’s called a pun.
Does Common make reference to a pit bull in his little rhyme? If so it is just perpetuating a stero-type…. you know what I’m talking about!
YO PEEPS FROM DA HOOD:
does it say:
peace love THE gap
or
peace love AND gap
i have 1/2 A PENNY on this question.
please answer ASAP.
-Yo Sistah from da Hood
oops I mistook the pipple in Dave Champipple for “PIT Bull” oh well
my mistake!
Lyrics:
It’s the holidays these days are holy,
Warm like the days when my gramps would hold me,
Now I spend it with my daughter and my homies
Not far from home is where my soul be,
Fell into the Gap they rockin tha hood,
See peace in the streets when I stopped in the hood,
We gonna keep it alive like hip-hop in the hood,
It’s good when the love don’t stop in the hood,
It’s a celebration like Dave Champipple,
Hugs to the fam and kisses under the mistle,
Toe when I flow feel the power that rap has,
People givin me love off seein my Gap ads,
Gifted like Christmas so I love to rap,
We gonna give it to the world peace, love, and Gap
(3x’s)
my parents thought the lyrics were
“Toe when I flow feel the power that rap ass,
People givin me love off seein my Gap ass,”
i had to find this site to prove them wrong.
but i love the commercial, very catchy and fun!!
Nike is one of the lowest.
Gap? Clean? Doubt it. Maybe not the worst, but its still a corporation. Though, whether or not Gap is a truly evil point only works to strengthen my point. The case is: Common is rapping for a corporation. This is something Hip Hop should stay away from.
When your words are commercialized, they lose validity as well as listener-faith.
http://www.gapinc.com/public/Media/Press_Releases/med_pr_GapHolidayMarketing110806.shtml
Hate this, hate this commercial. I will LEAP for the mute button when it comes on.
It’s just a commercial and there are plenty of better ones and plenty of worse ones out there. So stop fighting and bake your cookies or Santa won’t come.
Everyone but about 2 or 3 people are missing the point. Two of Commons biggest hits are “I used to love H.E.R” and “The Light”. In those joints, and others, he made us believe he was true to the art, and would never sell out. But he did, in a big way. That commercial reminds me of Fred and Barney rubble rappin about Fruity Pebbles or Coca Pebbles 15 years ago. We expected that kind of sh*t from the FlintStones, but not from a hip-hop icon like Common Sense or should I say Common Cents.
Here an explaination as to the lyrics in the Peace, Love, & Gap commercial given by Common himself!
http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=1532226119
To quote that very explanation: (Common)
“I mean they just told me just to be creative and be myself. I knew they wanted certain little key phrases like ‘Peace Love and Gap and I knew it was Holiday in your Hood”
Oh yeah. Common’s JUST being himself. Common Cents – I like that. I hope it sticks.
You guys are ridiculous, MAD RIDICULOUS. I hope some underground hiphop cats creep outta the slums just to slap some of ya’ll mouths for saying “sell out”. Blackstar did Levis, Talib with Ecko, Black Thought & Gift of GAB doin L-R-G, Visionaries with Fumanchu clothing, KRS One doin god knows how many addies by now and the list goes on. I don’t know how familiar you cats are with the industry, but it don’t pay if you’re NOT doin mainstream hiphop. Especially with all of the burning cd’s and internet song jackin nowadays. Most artists still need a 9-na-5 under these circumstances, cause your indie label doesn’t pay you in steady incraments. 1 month it’s 4 G’s and the next month could be 4 hundo. Anyway as far as Common(or Rashid if your from the Chi) is concerned, I grew up knowing who he was and I don’t mean from hearin him rap, but I mean from a neighbor’s stand-point. Before I moved to NJ, I lived in the southside of Chi until I was 28 and my older brother knew him on a personal level. They were both in the same break dancing crew and would sometimes practice in our living room(we had no carpet so it was perfect). To make a long story short, if you ask the hood or anyone that knew Rashid in the day, you’d know how real it really is. Someone here said that his attire would get him “shot in the hood”. You obviously have no idea. He’s always on the positive, but he won’t hesitate to slap a n*gga outta line. Mad humble approach, but everyone knows better than to cross’im–even in the hood. After he dropped “Can I borrow a dollar?” and “Resurrection”, he didn’t go to f*ckin Jacobs, he invested in southside Chi property. This cat did free shows to pay dues and now he’s doin free shows for various foundations. Also, read up on why Rashid said “yes” to the Gap. He relished the idea that they started the new “red” campaign to provide money for the fight against AIDS in Africa. So some of ya’ll need to dig a little deeper and show some respect.
igotssssoul–THANK YOU. i was JUST about to fuck this place up with a hella sarcastic, bitchy post telling all of these haters where to get off. seriously i just stumbled on this page–god knows how– and after reading a dozen of these comments.. got DAYUM. wtf do you brats know about shit? that’s what i’m asking- as someone who is a HUGE fan of com, i take offense to all yall talking about he’s a sell out and a whore. do you KNOW how to read? LOOK UP something before you start talking shit! look up the (RED) campaign, educate yourself! and when you are properly educated.. GO SHOPPING, AT GAP. it’ll do the world some good. and then go BUY an album instead of coppin that shit from some p2p program like other brokeass mofos.
take a listen to “One Day It’ll All Make Sense” and “Electric Circus.” stop sleepin on real shit!
..bitches.
First of all, EVERYONE SHUT UP!
Secondly, Common did the commercial, and his angle was to promote the Gaps hoodies.
Thirdly, Whether or not he did a good job is in your own opinion, so STOP TRYING TO INFLUENCE OTHER PEOPLE.
And lastly, THE NIGGA GOT PAID! So stop whining and bitching saying that hes a sellout. Whether or not he does a commercial doesn’t change the way he is otherwise as an artist.
If someone walked up to you and offered you half a million dollars to film you rapping a 20 second verse, I bet everyone reading it would do it. SO SHUT THE FUCK UP!
The end.
i love common and i think he’s one of the best rappers out there and one of few still doing real hip-hop but when i saw this commercial i was so mad cuz it went against every thing common made him self to be and for a min i did put him down, but you know what doing this didn’t change his style of rap or what he was doing. i hate the gap but i’m sure he had good reason to do there commercial and i hope it wasn’t because of all the zeros involved. he may have gone commercial but he’s still the shite