Iconic Maxell Guy (PRNewsFoto/Maxell Corporation of America)

Sometimes I feel like TALKING IN ALL CAPS when I’m discussing Diddy, the man, the icon, the MAXELL GUY!

As you’ve probably heard, as part of the revitalization of the iconic Maxell Guy pictured above, Diddy has leveraged the icon, the image, the CHECK FROM MAXELL in the following video.

Diddy f/Christina Aguilera – Tell Me