The news that Suge Knight called Snoop a rat struck me as fairly entertaining until I considered an email from Freddy Loc who enthusiastically represents Carson, California.

If I may be allowed to translate, Freddy’s core insight is that Suge isn’t trying to affect Snoop’s album sales or ego by taking a cheap shot, rather, Mr. Loc feels that Suge is sending a message to the streets that Snoop is a snitch so that, a) if Snoop goes to jail he’ll have enemies waiting for him inside and b) if Snoop gets off his current array of charges, it will appear to confirm Suge’s claims and Snoop will have enemies outside.

Have to say it makes sense to me, especially since I’m currently reading The Architect, a most excellent book about Karl Rove, a man who understands how to connect the immediate and the long term.