Change This: Open Source Marketing & BlogHer

A new edition of Change This is out including Co-Creation Rules! by James Cherkoff and Johnnie Moore that emphasizes an "open source" approach to marketing in which the company and the consumer engage in the creation of meaning.  Or something like that.

I couldn't get behind all of the broad opening statements but most of the manifesto presents a useful series of points designed to help companise understand the contemporary consumer's mindset.

Also worth noting is Elisa Camahort's Women Bloggers: Changing Their Worlds, Changing the World about BlogHer, a community of women bloggers.