Book Pimp: 50 Cent Promotes Launch Of G-Unit Books

50 Cent and K. Elliott - The Ski Mask Way

50 Cent recently appeared in New York with Nikki Turner and K. Elliott to celebrate the launch of G-Unit Books.  See the press release for basic details.  Noire was absent but is also part of 50's stable of ghetto fiction authors.

50 Cent and Nikki Turner - Death Before Dishonor

According to previous coverage in The Book Standard:
The series is the first of its kind for Pocket, which has been looking to increase its presence in the street-fiction genre, which took off several years ago as self-published authors, largely ignored by the mainstream book industry, sold their racy tales through non-traditional venues—including street-vendors. “It grew from the fact that many of the authors in this genre did not trust mainstream publishers,” said Louise Burke, Pocket publisher and executive vice president. “[Eventually] demand made publishers realize that this was a business.”

50 Cent and Noire - Baby Brother

Literary agent Marc Gerald, who I'm assuming is 50's agent, related to The Book Standard's Max Chafkin that:
Jackson’s young fan base, as well as the untraditional ethos of the street-fiction business, presented marketing challenges for the G-Unit series. But he added that it was also an opportunity to experiment with digital-delivery options as a way of reaching a younger audience. These digital tie-ins could include cell-phone downloads of audio and text excerpts, as well as G-Unit music. “This is an opportunity to try everything and see what you can do to get teenage boys reading,” he said.