Fergie to Star in Candie's Only at Kohl's Campaign

The Black Eyed Peas' Fergie will be the star of Candie's Spring 2007 marketing campaign for the junior fashion brand that is, in fact, available only at Kohl's:
Fergie will appear in Candie's only at Kohl's print advertising campaign, which will debut in March issues of fashion, entertainment and lifestyle magazines, online at teen dominated websites, and star in a television campaign to be aired on major networks nationwide beginning in February. The TV commercial will debut on the Grammy's(R) on February 11th in select markets...The soundtrack for the television commercial is Fergie's, "Glamorous" from her solo debut album, The Dutchess.

The campaign will also include tour sponsorship and online activities at the Candie's website:
Candie's and Kohl's will be a sponsor of Fergie's "The Dutchess" tour this spring/summer...Fergie will make personal appearances on behalf of the brand as well as participate in campaign launch events. The campaign will be integrated into Kohl's spring marketing plans.

The Candie's website will feature "That Is So Candie's" theme. Users can log on to www.candies.com and upload their real life Candie's moments to "C- tube" via video, photos or stories and also enter to win a sweepstakes to be a "Dutchess for a day". One lucky winner will be flown to Los Angeles for the next Candie's and Fergie photo shoot to have lunch with the star.

Credits:
The campaign was created by Iconix's in-house marketing team. The print campaign was shot by famed celebrity photographer, Matthew Rolston and the television commercial was directed by Chris Appelbaum, who is known for his MTV music videos.

[Photos courtesy ICONIX BRAND GROUP, INC.]

Comments

[ola]

Sweet .... hee ... ona jest super

[radina]

mn me kefi fergie i mn si q bi4kam

[sara whittaker]

hi my name is sara i'm a girl i'm ten and i think your hot i live at range street and i've never seen you in real life i would love to see you in real life i'm sick of seeing you on sighns and on the tv or the internet i realy nead to see you in real life well umm now you have my email address please could you email me back tell every one i said hi. and i would realy realy like to look just like you when i'm older
Sara-bella!
p.s my nick name is Sara-bella ok please email me.

[joey]

Gief fergie iam so hoorny ;;);)

[briaa muhammad]

i like the pictures of fergie on this website i think she looks very very pretty. fergie is my favorite singer and i look up to her.

[Jennifer]

i am glad you used fergie but with fergie (stacy) you should have also used zac efron

[Austin]

fergie is so sexy and i want to have 3 kids with her. i love fergie

[shams]

what up