The Black Eyed Peas’ Fergie will be the star of Candie’s Spring 2007 marketing campaign for the junior fashion brand that is, in fact, available only at Kohl’s:
Fergie will appear in Candie’s only at Kohl’s print advertising campaign, which will debut in March issues of fashion, entertainment and lifestyle magazines, online at teen dominated websites, and star in a television campaign to be aired on major networks nationwide beginning in February. The TV commercial will debut on the Grammy’s(R) on February 11th in select markets…The soundtrack for the television commercial is Fergie’s, "Glamorous" from her solo debut album, The Dutchess.

The campaign will also include tour sponsorship and online activities at the Candie’s website:
Candie’s and Kohl’s will be a sponsor of Fergie’s "The Dutchess" tour this spring/summer…Fergie will make personal appearances on behalf of the brand as well as participate in campaign launch events. The campaign will be integrated into Kohl’s spring marketing plans.

The Candie’s website will feature "That Is So Candie’s" theme. Users can log on to www.candies.com and upload their real life Candie’s moments to "C- tube" via video, photos or stories and also enter to win a sweepstakes to be a "Dutchess for a day". One lucky winner will be flown to Los Angeles for the next Candie’s and Fergie photo shoot to have lunch with the star.

Credits:
The campaign was created by Iconix’s in-house marketing team. The print campaign was shot by famed celebrity photographer, Matthew Rolston and the television commercial was directed by Chris Appelbaum, who is known for his MTV music videos.

[Photos courtesy ICONIX BRAND GROUP, INC.]