Jay-Z will appear in one of Budweiser’s Super Bowl ads.  He and Don Shula "square off in a football-themed chess game. Dale Earnhardt Jr. [also] stars in an ad in which he’s being chased in his race car by an angry gang of Mad Max-type hooligans."

Chess, Mad Max and comedy:
In a nod to cultural inclusion, Latino comedian Carlos Mencia, from Comedy Central, stars in a Bud Light spot. In it, he teaches an English class how to speak with a Southern drawl when asking for a Bud Light.

I’m assuming the Jay-Z and Dale Earnhardt Jr. ads are also for Bud Light but that wasn’t clear.

As Budweiser builds its brand globally, it sometimes appears as the luxury foreign brand.

Update:
Chris Thilk informed me that Budweiser ad "snippets" are up at YouTube including a snippet from the Jay-Z chess ad.

Maybe I’m old fashioned or maybe I’m just old, but I find the snippets profoundly dissatisfying.  A 10 second teaser for a commercial?  I mean, I’m all for microchunking content but I think we’re hitting some kind of outer limit here!

Clarification:
Chris was officially contacting me on behalf of MWW Group who are working with Anheuser-Busch.