Jay-Z & Don Shula Hit the 64 Squares in Budweiser Super Bowl Commercial
Jay-Z will appear in one of Budweiser's Super Bowl ads. He and Don Shula "square off in a football-themed chess game. Dale Earnhardt Jr. [also] stars in an ad in which he's being chased in his race car by an angry gang of Mad Max-type hooligans."
Chess, Mad Max and comedy:
In a nod to cultural inclusion, Latino comedian Carlos Mencia, from Comedy Central, stars in a Bud Light spot. In it, he teaches an English class how to speak with a Southern drawl when asking for a Bud Light.
I'm assuming the Jay-Z and Dale Earnhardt Jr. ads are also for Bud Light but that wasn't clear.
As Budweiser builds its brand globally, it sometimes appears as the luxury foreign brand.
Update:
Chris Thilk informed me that Budweiser ad "snippets" are up at YouTube including a snippet from the Jay-Z chess ad.
Maybe I'm old fashioned or maybe I'm just old, but I find the snippets profoundly dissatisfying. A 10 second teaser for a commercial? I mean, I'm all for microchunking content but I think we're hitting some kind of outer limit here!
Clarification:
Chris was officially contacting me on behalf of MWW Group who are working with Anheuser-Busch.


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