Promo for LeBron James’ subLYMONal Theme Song Contest

Sprite continues to evolve its subLYMONal campaign with a contest for the best LeBron James theme song.

The contest is happening at LeBron23-23.com and, after creating your hip hop track using the online Studio Mixer, you can then distribute it using Sprite Lymon branded widgets.

I dig the widgets concept.

I also like the fact that in the above promo, which includes the commercial for which the tracks will be chosen, we see one of the most realistic shootouts conducted by rich Americans in fancy houses ever filmed.