President’s Rap for NY/LI Honda

Miraflor discovers a President’s Day rap ad for NY/LI Honda Dealers:

click on where george washington says "click me to watch us kick it." i stumbled upon this on drudge report, of all places.

isn’t that the best jibjab ripoff you’ve ever seen?  i’m also seeing the ad on some ny centric properties- that’s what admen/adwomen love to call "hyperlocalization".

It turns out that this video was, in fact, licensed from JibJab:

The spots feature visuals from the "Presidents’ Rap" video (AKA "Founding Fathers") – but with original lyrics. The $1 million campaign was created by New York-based agency Della Femina Jeary & Partners for the marketing association, which represents 15 Honda dealerships in Brooklyn, Manhattan, Staten Island, Queens and Nassau and Suffolk Counties.

The campaign will include paid placements of the spots on YouTube and other websites, including those of AutoTrader, NY Post, Autobytel, AOL Autos and NY Daily News. Each online banner includes a "send to a friend" option in an effort to add a viral element to the campaign.