New Cherry Coke Can Design by Rocawear

Tomorrow at a NY Fashion Week party, Coke, Jay-Z and the Rocawear design team will unveil the new Cherry Coke can pictured above.  A related design for "Cherry Coke Zero…includes the same silver cityscape and cherries with pierced centers dotted across a predominately black background."

In addition:
The special Fashion Week Cherry Coke launch event will also showcase six artists who will reinterpret the brand’s graphics in five different media. The participating artists — sneaker-designer Dave White, photographer Shareif Ziyadat, digital artist and illustrator Nigel Dennis, sculptor Charlie Becker and lifestyle influencers Nick Poe and Jeff Roberts — will unveil their interpretations of the Cherry Coke look at the event…

New Cherry Coke and Cherry Coke Zero packaging will be supported by a fully integrated marketing campaign, which includes a new 30-second television commercial that will debut on the February 14 episode of American Idol on FOX, plus radio, outdoor, and point-of-sale executions. The new creative for Cherry Coke was developed by advertising and design agency 72andSunny of Los Angeles, California.

(Photo via PRNewsFoto/Coca-Cola North America)