PaRappa The Rapper for PSP [HK or Chinese Edition] Let's all join together in celebration at the news that PaRappa The Rapper will be available in North America this July for the Playstation Portable. Did you know De La Soul did a PaRappa commercial? For more such tidbits, see Kotaku's PaRappa … [Read more...]
Damon Dash’s Empire in a Slump
April 30, 2007 By
Though the New York Post's Suzanne Kapner says that an "analysis of [Damon] Dash's various holdings, which range from fashion to entertainment, turns up more misses than hits", he doesn't sound like he's doing all that bad. But he is having to adjust and adapt to his current reality which … [Read more...]
Pepsi Smash Bluetooth Campaign Features Rap Videos
April 30, 2007 By
Pepsi Smash Bluetooth Enabled Bus Shelter Advertisement Billed by Qwikker as the "largest Bluetooth marketing campaign in the U.S.", once again we see rap music as a key ingredient in a mobile initiative: The campaign...runs for two months in outdoor advertising locations consisting of bus … [Read more...]
Hip Hop Controversies & Business Effects: 60 Minutes, Chamillionaire, LL Cool J
April 30, 2007 By
It's interesting to see how the responses to controversies over rap lyrics and snitching quickly lead to marketing moves, whether self-protective or opportunistic. Ethan Brown, whose work I'm just getting up to speed on now, makes the argument that 60 Minutes Stop Snitchin' show strongly ties … [Read more...]
Lil Mama: You Tube Promos for the Debut of a Pop Star
April 30, 2007 By
Lil Mama Says Vote for Me on 106 & Park I'm assuming this video is an online only promo to encourage folks to vote for the continued appearance of Lil Mama's single Lip Gloss in 106 & Park's Countdown. It's nicely done to emphasize her realness and cuteness, leaving in a couple of … [Read more...]
