Pepsi Smash Bluetooth Enabled Bus Shelter Advertisement

Billed by Qwikker as the "largest Bluetooth marketing campaign in the U.S.", once again we see rap music as a key ingredient in a mobile initiative:

The campaign…runs for two months in outdoor advertising locations consisting of bus shelters in Washington D.C., Los Angeles, Denver and Orange County, and pay phone kiosks in Pittsburgh and Philadelphia.

The participating out of home media networks are CBS Outdoor, CBS/Decaux, Clear Channel Outdoor, and Prime Point Media. Each of these networks has integrated Qwikker’s Bluetooth content distribution technology into their street furniture. Any consumer with a Bluetooth enabled phone is able to download free video clips from a Pepsi Smash advertisement. The viral video clips being distributed are five "Pass The Mic" clips of freestyle hip hop*, provided by Yahoo! Music.

Actually, I think they mean Mic Pass clips from Pepsi Smash’s channel at Yahoo Music but we get the idea.  And it’s a good one!