Swizz Beats Promo 1

In preparation for the June 5th release of Swizz Beats’ album One Man Band Man, Universal/Motown had Liquid Entertainment create these fun parody ads based on HP’s campaign that included Jay-Z and Pharrell.

Swizz Beats Promo 2

At some previous point in time there was also a contest to win a Spring Break trip but that appears to be over as it redirects to swizzbeatsonline.com.

I should also point out that the videos are labeled "It’s Me b*tches" and the contest redirected from itsmeb*tches.com.  I haven’t quite sorted out the play of names and singles between It’s Me Snitches and It’s Me b*tches but I have to wonder, with Swizz Beats’ site featuring only It’s Me Snitches, if there’s going to be any retreat from the B-word by large labels in the light of current dialogue and pr appearances.

I’m assuming this was just a way to create a radio friendly version that replaced b*tches with snitches but I haven’t been keeping up.  In any case, post-Dave Chappelle, b*tch sounds tired as a general form of address.  It’s Me Snitches just sounds fresher somehow.

Via Different Kitchen.

Video:

Swizz Beats – It’s Me Snitches