Seth Godin – The Dip
Seth Godin has a new book coming out in May called The Dip and subtitled The Dip: A Little Book That Teaches You When to Quit (and When to Stick). From the description:
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point-really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip-a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try.
According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.
Winners quit fast, quit often, and quit without guilt-until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security.
And guess what? There’s a related blog.
Via Hear 2.0.
wow thanks for the book info. i didn’t hear about it until now but i will definitely cop it this weekend.
it should be required reading for advertising/marketing professionals, where burnout is high.
70 hours a week tends to do that to ya.
actually, i’ll preorder it. drop on may 10.
I just hope those long weeks are worth it. It’s part of how “the man” keeps you from the big takeover!!!
This is a good look. I’m going to fwd to my book editor for the mag.
Doesn’t this sound like a remix of “Who Moved My Cheese?”
Not to me. But, then again, I encountered Who Moved My Cheese in a corporate environment and everyone assumed that folks were about to get fired.
Because Seth has affected a lot of folks’ thinking and does some very simple yet insightful work, I’m assuming it will be worthwhile.
Maybe it’s the simplicity angle that relates them. I think of Who Moved My Cheese as simpleminded and Seth’s work as as simple with complex implications.